Custom Soft Enamel Pins Wholesale (Textured 3D)

Trusted by Global Industry Leaders

GOTS/GRS Compliant Sourcing

BSCI Audited Partner Network

Consolidated QC & Logistics

Full Branding & Customization

Why Choose Soft Enamel Pins?

Soft enamel is the industry standard for a reason. It offers the best balance of vibrant color, dimensional texture, and affordability.

Cost-Effective & Versatile

The classic, most popular pin style. It's less labor-intensive than hard enamel, offering a premium look at a highly competitive price point.

Tactile 3D Finish

The enamel sits recessed below the raised metal lines, creating a tactile, 3D effect that you can feel. This dimensional look is highly desirable.

Vibrant Colors & Effects

The soft enamel process is perfect for holding vibrant PMS-matched colors and special effects like glitter, glow-in-the-dark, and epoxy domes.

B2B Procurement Data Matrix

Key commercial data for your sourcing decisions.

Standard MOQ	100 pcs (Standard)
Sample Policy	7-12 days (Includes mold creation)
Mass Production	25-35 days after pre-production sample approval.
Incoterms	FOB, EXW, CIF. (DDP solutions for US/EU available)
Payment Terms	30% Deposit, 70% T/T before shipment. (L/C negotiable)
Core Compliance	REACH, Prop 65, Nickel-Free, CPSIA

An Ethical & Sustainable Supply Chain

We are committed to full transparency. We manage compliance for our partners, ensuring access to facilities that are BSCI-audited and can source GOTS/GRS certified materials.

The Soft Enamel Process & Style

Understanding the process helps you understand its versatility.

In-Depth Process Analysis

A diagram showing the soft enamel process: filling enamel *below* the metal lines, leaving a textured result.

The Filling Process

In the soft enamel process, the enamel paint is carefully filled into the recessed areas, but it is not overfilled. When it air-dries or is baked at a lower temperature, the enamel settles, remaining below the level of the raised metal lines. This creates a textured, dimensional design that you can feel.

Best For: Events, giveaways, and designs that benefit from a tactile, 3D feel. It's the most popular and versatile option.
The Result: A vibrant, high-quality pin or keychain with a classic, embossed look at a more accessible price point.

A close-up of a soft enamel pin with a smooth, glossy epoxy dome coating.

Optional: The Epoxy Dome

For a smooth, glossy finish that mimics hard enamel, a clear epoxy dome can be applied over the top. This adds a protective layer, makes the colors pop, and provides a smooth-to-the-touch feel, all while being more cost-effective than true hard enamel.

Best For: Protecting intricate prints, achieving a "glass-like" finish.
The Result: A smooth, domed pin that combines the low cost of soft enamel with a protective, glossy surface.

Specifications & Custom Options

Category	Options
Base Materials	Iron (Most Common): A cost-effective and durable base for soft enamel. Brass: A premium, slightly heavier alternative. Zinc Alloy: Used for 3D or die-cast designs with cut-outs.
Plating Options	Polished: Gold, Silver (Nickel), Copper, Bronze, Black Nickel Matte: Gold, Silver, Black Dye Antique: Brass, Copper, Silver Learn in our Metal Plating Guide →
Enamel & Colors	Pantone (PMS) Solid Color Matching Special Effects: Glitter, Glow-in-the-Dark, Translucent Optional Epoxy Dome: Clear, protective, glossy coating.
Backings & Attachments	Rubber Clutch (Most Popular) Butterfly/Military Clutch Deluxe Locking Clutch (High Security) Magnetic Backing (Fabric-Safe) Explore all Attachment Options →

The Ruixing Partner Advantage for Soft Enamel Sourcing

A factory sells what it makes. We source the perfect, compliant pin solution you need.

Precise Color & Fill QC

Our on-site QC teams ensure your PMS colors are a perfect match and that the enamel fill is clean and consistent, with no over-fills or air bubbles—the most common soft enamel defects.

Compliance & Safety First

We ensure your wearable pins are fully compliant, sourcing nickel-free plating for EU markets (REACH) and testing for lead/cadmium (Prop 65) to protect your brand.

Artwork & Mold Expertise

Our experts review your design and pre-emptively fix issues, like lines that are too thin to hold enamel, or details too small to be recessed, ensuring your design is perfect *before* the mold is created.

Your Soft Enamel Pin Sourcing FAQ

Direct answers to common B2B questions about sourcing soft enamel pins.

Is soft enamel less durable than hard enamel?+

While hard enamel is more scratch-resistant, soft enamel is still extremely durable and designed to last for years. The raised metal lines provide excellent protection for the recessed enamel. For maximum durability, you can add an epoxy dome.

Why is soft enamel more cost-effective?+

Soft enamel is more cost-effective because it skips the most labor-intensive steps of the hard enamel process: overfilling, high-temperature baking, and the difficult grinding/polishing stage. It's a simpler, faster process.

What is an epoxy dome and should I add it?+

An epoxy dome is a clear, glossy, and slightly rounded resin coating applied over the top of a soft enamel pin. It's an optional upgrade that makes the pin smooth to the touch, protects the enamel from scratches, and gives the colors a vibrant, "wet" look.

Can you use glitter in soft enamel pins?+

Yes, absolutely. Soft enamel is the *best* style for glitter. The recessed areas are perfect for holding the glitter enamel, which is then often sealed with a clear epoxy dome for a smooth finish.

What's the main difference in *look* compared to hard enamel?+

The main visual difference is texture. A soft enamel pin is textured and dimensional; you can feel the raised metal lines above the recessed enamel. A hard enamel pin is perfectly smooth and flat.

Are soft enamel pins compliant for sale in the EU?+

Yes, as long as they are sourced correctly. We ensure our soft enamel pins for the EU market use nickel-free plating and are tested to be fully compliant with REACH standards for heavy metals and hazardous substances.

What is your minimum order quantity (MOQ)?+

Our standard MOQ for custom soft enamel pins is 100 pieces. This allows us to cover the one-time mold creation fee and provide the best value for your project.

Is there a mold fee for re-orders?+

No. The mold fee is a one-time charge for creating the custom steel die. We securely store your mold, so all future re-orders of the exact same design (at any quantity) will not have a mold fee.

What is the best backing for a trading pin?+

For event trading or giveaways, the standard Butterfly Clutch is often sufficient. However, most corporations and retail brands prefer the Rubber Clutch, as it is more comfortable, more secure, and provides a modern feel.

What artwork file do I need to provide?+

To ensure the metal lines are perfectly clean, we require a vector artwork file. The best formats are .AI (Adobe Illustrator), .EPS, or .PDF. Please ensure all text is converted to outlines.

Can you add a custom backstamp to the pin?+

Yes. We highly recommend this for all pins. We can add a raised or recessed backstamp (your logo, website, or the year) to the back of the pin during the molding process. This adds a permanent, professional touch.

Do you offer custom packaging?+

Yes. We strongly recommend a custom-printed backing card to present your pin. This is the most effective way to tell your brand's story and elevate a simple pin into a complete retail-ready product.